Plan B representation

Forms

How is it typical of a music video? 

this is a typical rap song as they rapping about something important to them.The video has gang like people and their clothes are of that as well. Most rap songs dress like this with hoodies, tracksuits, hats etc. This song is catchy and has a good beat to it. This important as the audience need to like this song and sing along to it. If they made a music video that no one listened to then it would be bad. No one would want to buy the track or watch the film if the song doesn't go with it or sounds good. Most people do listen to this type of music and having this is will attract to alot of people.

Representation

How does it represent the London riots/rioters?

It represent London as plan b is from London. He is a British man getting his views across through music. In 2012 there was riots happening as a young man lost his life and as he was a member of gang and was well-known everyone got involved and wanted to speak out and the way they did this was by shoplifting, crime and rioting. There are a few clips shown of the London riots and clips of the young people in the video shouting and being violent towards others. Showing this in a video clip is a way that Plan B wanted to get voice across and wanted to show everyone what was happening. The riots were portrayed as a bad thing as it did get out of control but the government know how to  handle these situations if it happens again.

Audience

What audience pleasures does it offer?

It offers tom the audience to listen this song and listen to it. It makes their target audience relate to the song and enjoy watching what its about. by the target audience seeing what its about they might understand that some peoples lives are hard and dont get many opportunities like other people. This song would be good for Plan B if the song is a huge hit as then Plan B will be getting alot of profit that this song would be making and he will be getting a positive outcome from his audience as hes doing this film and songs for them so he can show them that they have options in what they do and that they can be better.

Institutions

How does the music video help to promote the film?

The music video helps promote it as many films dont have music videos with a film. This makes the film stand out from the other films and makes people want to buy it and listen to the music with the video. Some people may have not heard Plan B's music and may want to try listening to it. It would be a  big risk as no one wants to waste money. If they brought the film first to hear some of the music on the film and enjoyed it then they would then buy the soundtrack aswell. By having a soundtrack and a film then it would make the audience want to buy it and listen to it.