E-media

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had? 31, 759k
2. What is the top of the page promoting? Ill manors
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

The brit awards appeals to the target audeince as they were successful. Asit was a low budget film it done and got many awards. This makes the audeince feel wanted and feel like they have accomplished something as most teens can relate to it.

As plan B done a successful ffilm Ill Manors, he is now recruiting other people to starr and be in a new teen aduicence film. This gives the audience a chance to be in a film when they might have not of had those oppertuinties before. They can be in the film.

Plan B has been in some controversy and has been on NME magazine. This shows that he is showing his opinions which is what the ill manors aduince like about him as he says what he thinks most of the time and he can relate to the kids as he was brought up around those areas like in the film.

 By winning an award Plan B can fit in with the rest of the celebs as he has done well. The ill manors audeince will feel that if he can accomplish something even with his background then they can aswell.

Plan B was nominated to have a mercury award which is a good thing as its something that people should feel proud of. The audience will feel happy and feel like something had  been done to Britain to make a difference to the world.

Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

They can comment and like under any post ill manors post.

They can join and enter compeitions that have to do with ill manors or that genre.

They can can answer polls.

Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

How did the institution use the Facebook page to promote the film's release in May/June 2012? They let their audienece watch the trailer before the release date.

Ill Manors Twitter feed

How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

They are giving away free copies of the film, by winning it.

What hashtags are used on the Ill Manors Twitter feed?

The hashtags being used is #illmanors

Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

All of the actors that starred in the film helped retweet and promote the film. For example, Riz Ahmed one of the main charcaters and Plan B himself made and Josh Franceschi retweets so that the film can be a success.

How has the Ill Manors Twitter feed used pictures to help promote the film?

They have shown pictures of the film and of the DVD covers and of the fans that have something of ill manors in their hand.

Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

Ill Manors on Instagram

How has Ill Manors used the Instagram platform to promote Ill Manors?

They  have used the DVDs as a way to promote and film posters.

Choose three particular images/posts and explain why they are effective in promoting the film.

What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

There are many hashtags being used on instagram for example, #illmanors, #planB, #music, #soundtrack, #bendrew, #london. Many of these hashtags are repeated like #planb, #illmanors ect, as these are part of the film. Its important that these are being used as they needed to be acknoledged.

Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

YouTube - planbuk channel

How was the planbuk YouTube channel used to promote the Ill Manors film?

 Planbunk show clips and previews of the soundtrack and of the film.

Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

What links to other social networking sites can you find on the planbuk channel homepage?

 The other links are Instagram and Twitter.